Today’s enterprise B2B buyer is highly informed, research-driven, and prefers self-guided digital journeys supported by trusted content and peer validation. They expect personalized, value-focused engagement across multiple touchpoints before engaging with sales.MarTech has published a new video, ‘What’s the state of the enterprise B2B buyer?’. It covers the following:What’s the state of the enterprise B2B buyer?What’s responsible for the trust gap with B2B buyers?How has the playbook for reaching... [...]

In the AI age, consent and compliance ensure that data is collected, processed, and used ethically in line with legal and regulatory standards. Building trust requires transparency, responsible AI practices, and clear communication about how AI systems impact users and their data.MarTech has published a new video, ‘Consent, compliance and trust in the AI age’.The MarTech team says, “Marketing is undergoing a seismic shift — driven by AI, new customer expectations, and rapidly evolving channels. In this MarTech Conference... [...]