Canonicalization and SEO: A guide for 2026 [Guide]

Canonicalization is essential for guiding search engines to the preferred version of a page, preventing duplicate content issues that dilute ranking power. It strengthens SEO by consolidating signals, improving crawl efficiency, and ensuring consistent visibility for core URLs.Search Engine Land has published a new guide, ‘Canonicalization and SEO: A guide for 2026’.Lauren Busby says, “Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook.At its simplest, canonicalization helps search engines identify the original... [...]