Improving campaign performance requires analyzing data, testing different strategies, and optimizing targeting, messaging, and timing. Marketers can boost results by using A/B testing, refining audience segments, and continuously adjusting campaigns based on performance insights.Adweek is hosting a webinar, ‘The Identity Gap (Quietly) Hurting Your Campaign Performance’ on Monday, March 30 at 1.00 pm ET.The Adweek teams says, “In this session, experts from Acxiom and... [...]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’.The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down:What UTM codes are and how they workWhy UTMs are essential for tracking your marketing campaigns (trust us, you don’t want to skip this!)How to easily create UTM parameters step-by-step, without the guessworkHow to track those UTMs in Google Analytics.”Semrush  [...]