Reframe Reach and Frequency To Build Marketing Momentum [Video]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’. The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.” Content Marketing Institute  [...]