Content Marketing Institute has published a new video, ‘Authentic Beats Perfect’.The CMI team says, “As marketers increasingly chase “authentic AI” perfection, they’re overlooking a fundamental truth about audience relationships: They’re built on real human value. So, how should brands form, nurture, and scale their relationships in a world reshaped by machines and heightened customer expectations? Robert Rose suggests rehumanizing your experience to deliver mutual benefit and greater emotional resonance. In this week’s Rose-Colored Glasses, he explores ways... [...]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’.The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.”Content Marketing Institute [...]