Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing [Guide]

Semrush has published a new guide, ‘Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing’.says, “When your brand is referenced in social posts, news articles, Reddit threads, podcasts, and other places, it signals authority to search engines and influences whether AI systems recommend you.In this guide, you’ll learn where mentions happen, which KPIs matter, how to set up monitoring workflows, and how to ensure your brand appears in AI-driven answers.What Are Brand Mentions?A brand mention is any online reference to your company, product, or service—whether... [...]