Forrester is hosting a webinar, ‘Predictions 2026 APAC Webinar: B2C Marketing, CX, & Digital’ on Thursday, January 22, 2026, at 8.00 am PST.The Adweek team says, “How can you navigate these shifts with confidence? Join Forrester’s analysts for a live webinar revealing the consumer swings to prepare for now, from shakeups in behavior to changing CX team dynamics and surprising digital commerce upsets. What’s ahead for AI wearables, agentic commerce, CX fatigue, chatbots,... [...]

B2C marketing in 2026 will revolve around emotionally intelligent brands that deliver instant, predictive, and personalized experiences across all digital touchpoints. Customer Experience (CX) will be driven by AI-powered insights, frictionless commerce, and immersive engagement that turns everyday interactions into memorable moments.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2C Marketing, CX, & Digital’ on Wednesday, January 21, 2026, at 8.00 am PST.The Adweek... [...]

B2C marketing prioritizes personalized experiences, seamless interactions, and emotional connections to enhance customer satisfaction. A strong focus on customer experience builds loyalty, drives conversions, and strengthens brand trust.Forrester has published a new report ‘Predictions 2025: B2C Marketing & Customer Experience’.The Forrester team says, “Explore six predictions paving the way for disruption:Discover the critical AI mistake that could derail your strategy.Learn how creative agencies will revolutionize their approach.Unveil the future of data and tech stacks... [...]