Maximizing Your B2B Marketing Budget [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your B2B Marketing Budget—Recession Strategies and Tips’ featuring Lindsay Boyajian Hagan.George B. Thomas says, “Marketers are often torn between campaigns that get immediate results—which are also immediately visible to executives—and tactics that enable them to plan ahead for company longevity. And though an economic downturn is never welcome, it can give marketers the excuse they need to focus on those long-term goals.“I think the biggest shortcoming that folks run into is... [...]