Is your B2B lead management engine built for today’s reality? [Answered]

B2B lead management involves capturing, tracking, nurturing, and converting prospects through a structured process aligned with the sales funnel. By using CRM systems, lead scoring, and personalized communication, businesses can prioritize high-value prospects and improve conversion rates.MarTech contributor Caroline Hodson has published an article answering the question, ‘Is your B2B lead management engine built for today’s reality?’.She says, “Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle.... [...]