SEL Highlights Five B2B Content Types for AI Search Engines

B2B content types include blogs, whitepapers, case studies, videos, and webinars that educate and build trust with decision-makers. They focus on solving business problems, showcasing expertise, and guiding buyers through the sales funnel. Search Engine Land contributor Adam Tanguay has published an article five B2B content types AI search engines love. He says, “From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery. AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve... [...]