This is a reminder for the SEJ webinar on April 30, 2025. ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to... [...]

ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to its full potential? If not, don’t worry. In this upcoming... [...]