AI visibility is essential to ensure that brands and content are recognized, cited, and recommended by AI-driven search and answer platforms. Without strong AI visibility, even high-quality content risks being overlooked in AI-first discovery environments.Semrush contributor Tushar Pol has published an article answering the question, ‘Should You Invest in Growing Your AI Visibility?’.He says, “Investing in growing AI visibility makes sense when you have the resources (team and budget) and a willingness to commit to long-term optimization efforts.Sure, AI is the next... [...]

Improving AI visibility is essential as search engines increasingly prioritize AI-generated over traditional results, making discoverability more competitive. Brands must optimize content, structure, and authority signals to ensure their expertise surfaces in AI answers and recommendations.Ahrefs contributor Despina Gavoyannis has published an article explaining how to compare your AI visibility against your competitors.She says, “If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers... [...]