Content Marketing Institute has published a new video, ‘Idea Inflation Sinks Collaboration’.The CMI team says, “As AI floods marketers with an endless volume of ideas, creators are drowning in demands to channel them into meaningful content. Robert Rose explains how this “idea inflation” is destroying the creative partnership between thought leaders and content teams: Leaders now use AI to validate concepts before handing them off as “finished thoughts,” which leaves overwhelmed practitioners scrambling to package them... [...]

Content Marketing Institute has published a new video, ‘Transform ‘Managing Up’ From Damage Control to Mutual Success’.The CMI team says, “‘Managing up’ has long been a matter of making your boss look good and rising along with them. However, as more marketers get fast-tracked to CMO roles without deep management experience, that tradition is falling apart. Subordinates are now left in the awkward position of mentoring their managers while still learning to navigate AI workflows and risk-averse cultures. To break this frustrating pattern,... [...]

Affinity in marketing refers to building emotional connections between a brand and its audience based on shared values or interests. It helps foster brand loyalty, deeper engagement, and long-term customer relationships.Content Marketing Institute has published a new video, ‘The Dance of Affinity’.The CMI team says, “Brands have long measured success through “share of voice” — how loudly they can command attention on marketing’s crowded dance floors. But AI-generated content has exposed a problem with this metric: By tracking... [...]

Content Marketing Institute has published a new video, ‘An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation’.The CMI team says, “Microsoft pulled the AI slot machine for an Ottawa travel guide. It spun out many articles, but none worse than the one recommending a food bank as a stop for vacationers. “This is a perfect example of how AI can generate text but be completely unaware of context. It’ll summarize and suggest things, but fundamentally, it doesn’t understand that a food bank isn’t an appropriate destination for... [...]