DMI Shares Strategies to Use AI Automation in PPC

The need for AI automation in PPC lies in its ability to analyze vast datasets in real time, optimize bids, and target audiences with greater precision than manual methods. It improves campaign performance, reduces ad spend wastage, and enables marketers to make faster, data-driven decisions at scale.Digital Marketing Institute contributor Nical de Guzman has published an article featuring smart ways to use AI automation in PPC.She says, “AI fatigue in PPC is not accidental. Platforms have strong incentives to push automation aggressively. More often than not, they also... [...]