What AI and agents mean for marketing teams… now and in the future [Video]

AI-powered agents help marketing teams automate research, content creation, campaign optimization, and customer interactions, enabling faster and more data-driven decisions. By acting as always-on assistants, these agents improve efficiency, personalization, and scalability across marketing workflows.MarTech has published a new video, ‘What AI and agents mean for marketing teams… now and in the future’.The MarTech team says, “Marketing teams are on the cusp of a major transformation: With new roles like agent designers and AI operations... [...]