SEJ On How Agentic Browsers Will Change Digital Marketing

Agentic browsers use AI agents to browse, analyze, and act on behalf of users, turning passive search into proactive task completion. They can book tickets, compare products, or summarize pages, making web interactions faster and more intelligent.Search Engine Journal contributor Duane Forrester has published an article explaining how agentic browsers will change digital marketing.He says, “The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface you optimize... [...]