From Discovery to Influence: A Guide to AEO and GEO [Guide]

Microsoft Advertising team has published ‘From Discovery to Influence: A Guide to AEO and GEO’.Jen Myers says, “When a shopper asks an AI assistant for a “lightweight carry-on bag that fits a laptop and doesn’t look corporate,” how does your brand get considered? SEO got you here, but it won’t get you there. AI assistants, browsers, and agents evaluate and interpret your data in new ways, and showing up in their recommendations requires a different kind of readiness.The new discovery landscapeThe goal is no longer traffic. It’s influence.AI... [...]