Your Guide to Adaptive Marketing

Adaptive marketing is a strategy that continuously adjusts campaigns, messaging, and channels based on real-time data, customer behavior, and market trends. It enables brands to stay relevant, personalize experiences, and respond swiftly to changing consumer expectations.HubSpot contributor Kayla Schilthuis-Ihrig has published a new guide, ‘Adaptive marketing: Proven strategies for growing companies’.She says, “The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.... [...]