MOZ Shares Four Steps to Improve Your About Page

An about page is a section of a website that provides information about a company, organization, or individual.MOZ contributor Ann Smarty has published an article featuring four steps to create a better-performing about page.She says, “An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand.Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.Why is your About page so important?It is often an entry pageWhether you’re a business owner... [...]