SEJ on 2026 PPC Trends
In 2026, PPC trends will be shaped by AI automation, voice search optimization, and audience-based bidding strategies. Marketers will rely on predictive insights and real-time performance data to maximize ad ROI and enhance targeting precision.Search Engine Journal contributor Matt G. Southern has published an article on PPC Trends 2026: AI, Automation, And The Fight For VisibilityHe says, “We asked PPC professionals how they’re navigating this shift. Most aren’t pessimistic about AI-first campaigns. Many have found ways to work with platform automation without surrendering the strategic... [...]