Content Marketing Institute has published a new video, ‘Become a Certified Content Marketing Leader today’.The CMI team says, “Content Marketing University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. Additionally, Content Marketing Institute partnered with the American Marketing Association to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.”Content... [...]

Content Marketing Institute has published a new video, ‘Build a 2026 Marketing Strategy That Avoids Costly Tech Traps’.The CMI team says, “While businesses are eagerly purchasing AI platforms and analytics solutions for 2026, they’re underinvesting in implementation, training, and ongoing administration — the human elements that determine success. Robert Rose says this creates “holes in the budget” where sophisticated technology becomes a cost center rather than a catalyst. He suggests an alternate approach:... [...]

Content Marketing Institute contributor Robert Rose has published an article on why your 2026 marketing strategy should lead technology choices.He says, “Like most people, I hate spending money on some things but love spending money on others.For example, I’ve been known to overpay for hotels, restaurants, tequila, and food because I value those experiences so much. But I’m a scrooge when it comes to things like cars or handyman tools (screwdrivers, hammers, pliers, etc.).I find that most businesses are the same way. They’ll readily and eagerly purchase (and even pay above-market... [...]