Latest News

The Content Marketing Institute is hosting a webinar on ‘The Future of Webinar Marketing: Content Reimagined’ on Wednesday, May 15, 2019 at 2.00 pm ET.The CMI team says, “Content marketing today is all about personalization, being conversational, and simply being more human. But how does that work in the digital world?Join ON24’s... [Read more]

In the latest issue of ‘Chief Content Officer’, the Content Marketing Institute team has published an interview with Venetta Linas Paris who was nominated as CMI’s 2018 Content Marketer of the Year.In the interview, some noteworthy questions on developing an award-winning content marketing strategy.Stephanie Stahl says, “At global... [Read more]

Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them.The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET.The MarketingProfs team says, “Account-based marketing (ABM) programs... [Read more]

The Red Website Design contributor Mark Walker-Ford has shared an infographic featuring a seven-step checklist to improve your small business website. Mark says, “Are you in the process of creating a new website for your small business? Want to ensure your website design project is a roaring success? Here’s what they cover:Header and... [Read more]

Prabhakar Raghavan, SVP at Google Ads & Commerce has announced the addition of new protection and control features to Google Chrome. These new changes will offer better transparency and lead to controlled digital ad practices. Raghavan says, “The changes in Chrome will empower users to make informed decisions about how to control the use... [Read more]

Facebook’s Product Management Director David Miller has three changes that will affect your video rankings on the social network. announced The new factors that will impact video ranking on Facebook are: 1) loyalty and intent, 2) video and viewing durations and 3) originality.Miller says, “While there are numerous factors that determine... [Read more]

Effective communication with your customers is the key to growing your business and improve sales. Knowing your customers and their requirements can help you take right marketing decisions. The Digital Marketing Depot is hosting a webinar on ‘Identity Resolution: Secrets to Success’ on Thursday, May 9, 2019 at 1.00 pm EDT.The DMD team says, “Today’s... [Read more]

The Interactive Advertising Bureau (IAB) has published a new report called ‘Video Advertising Spend Report 2019’.Highlighting the findings of this report, the IAB team says, “Direct-to-consumer (DTC) brands that have marketing budgets greater than $1 million per year are shown to be digital video fans. Of this group, 78 percent plan... [Read more]

The Content Marketing Institute is hosting a webinar on ‘Solving the Content Crisis’ on Wednesday, May 8, 2019 at 2.00 pm ET.The CMI team says, “Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance... [Read more]

Chatbots have proved very useful when it comes to maintaining customer relationships. The integration of chatbots also helps brands to improve their sales. The CickZ contributor Jacqueline Dooley has published a comprehensive article highlighting the adoption of chatbots in 2019 and the future of this technology.According to Dooley, these four types... [Read more]

Whether you invested in the original Affiliate Bots or not, you will want to check out the new 2.0 version, now called Affiliate Video Bots, because of the new added tools that help with video.Top affiliate marketers (not typical, of course) can make impressive commissions from promoting the products of other people. That’s why (if you’re... [Read more]

The MarketingShera’s Daniel Burstein has published a new podcast episode ‘Ten things you should think about before you do your next website redesign’.Listen to this podcast to discover some useful tips on website designing. Burstein says, “Education is the ability to use other people’s experiences (mistakes) to avoid making... [Read more]