In the latest issue of ‘Chief Content Officer’, the Content Marketing Institute team has published an interview with Venetta Linas Paris who was nominated as CMI’s 2018 Content Marketer of the Year.

In the interview, some noteworthy questions on developing an award-winning content marketing strategy.

Stephanie Stahl says, “At global professional services giant Aon, Venetta Linas Paris grabbed the opportunity to demonstrate such an audience-focused approach could work. In the three years since launching Aon’s storytelling platform, The One Brief, Linas Paris and team have helped the firm increase awareness not only of its brand but also of the cross-discipline breadth of the firm’s expertise.

As senior manager for content and global marketing at Aon (and one of The One Brief’s two dedicated staffers) Linas Paris puts the audience’s information needs first. Measuring the impact — and learning from the measurement — comes a very close second”.

The Evolution of an Award-Winning Content Marketing Strategy

Content Marketing Institute

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