Prabhakar Raghavan, SVP at Google Ads & Commerce has announced the addition of new protection and control features to Google Chrome. These new changes will offer better transparency and lead to controlled digital ad practices.

Raghavan says, “The changes in Chrome will empower users to make informed decisions about how to control the use of their data for personalized advertising. They will also ensure users are able to continue accessing a broad range of quality ad-supported content, with confidence that their privacy and choices will be respected.

A new level of ads transparency

As the Chrome announcements demonstrate, transparency, choice and control form the foundation of Google’s commitment to users—and advertising is no different. With tools like My Activity, Ad Settings, Why this Ad and Mute this Ad, we make it easy for people to see how Google tailors ads for them, switch off individual factors we use to tailor ads, stop seeing ads from a specific company or simply opt out of personalized ads entirely”.

Raising the bar on transparency, choice and control in digital advertising

Google Ads Blog

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