Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘White Hat & Black Hat SEO Linking – Are these Labels Still Relevant’ featuring Kevin Rowe.Podcast AnnouncementLoren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant.– What does Black Hat SEO mean?– What is Black Hat linking?– If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency?– I thought Black Hat was more so... [...]

Search Engine Journal has published a new e-book titled ‘The Biggest SEO Trends of 2021, According to 42 Experts’.It covers the most important trends you need to know next year, according to 42 of today’s top SEO professionals.The SEJ team says, “In The Biggest SEO Trends of 2021, According to 42 Experts, learn how the following SEO outlooks will influence the way we do SEO in 2021:Focus on user + search intentCustomer analytics, retention, and lifetime valueBrand SERP optimization, knowledge graphs, and entitiesCore Web Vitals and page experience optimizationAll SEO... [...]

Marketing Syrup’s Kristina Azarenko has published popular SEO posts from different popular blogs and websites.She says, “2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the best resources that I did in 2018 and 2019. So welcome the best resources of 2020!Firstly, I’ll share the articles and videos recommended by other SEOs when I asked them on Twitter.LARGE SITE OWNER’S GUIDE TO MANAGING YOUR CRAWL BUDGET by @googlesearchcRecommended by @Aleyda Solis: “The first... [...]

Search Engine Land’s Barry Schwartz has published a video ‘Importance of Blending SEO with Other Digital Marketing’ featuring Joe Beccalori.Schwartz says, “In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques.We first went over how the SEO competitive landscape in almost all niches were virtually not existent but now, it is all super saturated and competitive, even in really small niches. We... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell.Episode OverviewJoin host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization.Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing... [...]

An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website.Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth.Clough says, “Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive.1. Target Relevant KeywordsFinding the right keywords can help your website appear in relevant search queries. Doing keyword research... [...]

HubSpot has published a new guide titled ’20 SEO Myths You Should Leave Behind in 2020′ to help webmasters and marketers improve their SEO performance in 2021.The HubSpot team says, “The SEO myths guide helps answer questions like:How much does having a secure HTTPS website matter?Do meta descriptions have a big impact on search rankings?Does Google still care about local search?Do pop-ups always hurt my search ranking?”.20 SEO Myths You Should Leave Behind in 2020HubSpot [...]

Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings.SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content.He says, “In this guide, I’ll look deeper into the causes of duplicate content, the best ways to avoid it, and how to make sure competitors can’t copy your content and claim that they are the original creator.The Impact of Duplicate ContentMethods to Prevent Duplicate ContentWhat If My Content Has Been Copied Against... [...]

Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’.This guide covers the following:Chapter 1 Core Web VitalsChapter 2 Google Passage RankingChapter 3 Optimize for Featured SnippetsChapter 4 The Rise of Visual SearchChapter 5 Domain Authority 2.0Chapter 6 Video Continues to SurgeChapter 7 Master Search IntentChapter 8 Combat Decreasing CTRsBonus Chapter Quick SEO Tips for 2021.The Backlinko team says, ”This is the ultimate guide to search engine optimization in 2021.And let me be clear about something:This is NOT your average “SEO in... [...]

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer.Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about SEO in 2021.He says, “It’s important to know that search intent and demand are fluid – and much more so than I previously thought.Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental... [...]