Google Search Central has published ‘Search Engine Optimization (SEO) Starter Guide’ to share some fresh ideas on how to improve your website.The Google team says, “Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide,... [...]

By combining your quality content with the right set of keywords, you can improve the chances of getting your site indexed in Google search. By following good SEO practices, you can have better chances to win at Google.SEOSLY’s Olga Zarzeczna has published an article highlighting 180+ SEO best practices from Google.She says, “Here I am sharing with you my notes from Google’s guide together with my own comments and insights. I was able to find 180+ best practices and tips for SEO there!SEO indexability & crawlability best practices  Use the site: command to check if your... [...]

Ahrefs contributor Joshua Hardwick has published ‘SEO Testing: A Simple (But Complete) Guide’ to help marketers understand SEO testing and run their SEO tests.This comprehensive guide covers the following:What SEO testing isWhy you should run SEO testsTypes of SEO testsIf SEO testing is right for youHow to run an SEO testExamples of SEO tests.SEO Testing: A Simple (But Complete) GuideAhrefs [...]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro.Koene says, “Welcome to the SEO planning week on Voices of Search!This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the final instalment of the SEO Planning Series they talk about resources. Whether budget, people, tools or external support your SEO resources should always be aligned to your goals and enable you to reach them.Want to have more influence as an In-house... [...]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant.Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages.He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google.1. Increase topic depth with semantic SEOAlthough Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing.This multi-chapter guide covers:Understanding Google’s local SERPsAssessing demand and analyzing local marketsAnalyzing on-page SEO and local business listingsAnalyzing and developing a reputation and reviews strategyAnalyzing local business content and creating a publishing strategyCrafting a robust local marketing strategyLocal search automation, analytics,... [...]

Search Engine Journal has published a new guide called ‘How to Do Keyword Research for SEO: The Ultimate Guide’.The SEJ team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide will answer questions like:What is keyword research, and why is it important?How difficult is it to rank for a keyword?How much traffic will I get from this keyword?What kind of tools should I use for keyword research?Together with our partners,... [...]

There are several website elements that affect your website’s performance. Your website design and various tags can help you improve your SEO rankings.Search Engine Journal contributor Roger Montti has published an article on how your website theme affects SEO performance.He says, “Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.Mueller said:“It’s easy to consider website themes as just a splash of color on top of a finished structure. But... [...]

MOZ has published a new Whiteboard Friday video titled ‘Cannibalization’ featuring Tom Capper.The MOZ team says, “In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!”MOZ [...]

MOZ’s Peter J. Meyers has published a case study entitled ‘Tackling 8,000 Title Tag Rewrites’.He says, “I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites.As an author, I take titles pretty personally. Imagine if you wrote this masterpiece:… and then you ended up with a Google result... [...]