You can maximize your online sales by streamlining the customer journey and optimizing your site’s technical aspects.Search Engine Journal founder Loren Baker has shared five search optimization techniques to help you drive more online sales.He says, “In this article, you’ll find five essential ways you should optimize your ecommerce website for maximum exposure and ROI. Ready to get started? Scroll on.1. Your Homepage Is Where The Heart IsYour most-trafficked page, it’s often the first thing any visitor to your website will come across.It sets the tone for your business, starts... [...]

By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level.Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET.The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success.You’ll learn how to:Assess your competitive landscape.Build a scalable SEO content strategy.Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]

An SEO migration is a process of transferring search engine ranking, authority, and indexing signals to reflect a major change in your website or website URL structure.Koozai founder Ben Norman has published an ‘SEO Migration Checklist’ that helps you save traffic too.He says, “There are several stages of migrations, and SEO should be a consideration throughout. It’s often the case that SEO considerations will only be made from stage 2 onwards, but you should endeavour to be involved as soon as possible.At this stage the ideas of migrating will be up in the air, and you... [...]

iloveseo.com contributor Brian Harnish has published an article revealing 17 common SEO audit issues.He says, “Without good planning or strategic decision making, just throwing up a website could do more harm than good in the long run.1. Lack of Keyword ResearchOne of the most common SEO audit issues is a lack of keyword research. Without proper keyword research, it’s difficult to know which keywords to target for your website. As a result, your website may be missing out on valuable traffic from potential customers who are searching for those keywords.Identifying user intent of... [...]

MOZ contributor Amanda Jordan has published a local SEO case study ‘How We Increased Revenue with Speed Optimization’.She says, “Our client’s goal is pretty simple: take a bigger piece of the pie from the larger nationwide home cleaning franchises. Our technical audit showed that the site was very slow, so site speed is where we started.Our methodology1. Set up staging environment with WPEngineWhether you’re using tools and plugins or choose to manually update the website for speed, you should create a staging (or test) environment. Making manual changes to the code that... [...]

Rank Ranger has published a new podcast episode ‘5 SEO Site Migration Mistakes to Avoid’ featuring Sara Moccand.The Rank Ranger team says, “Today we’re going to be discussing five key mistakes to avoid when migrating your website with a lady who last year gave in and subscribed to Netflix and Disney Plus. She’s the co-host of the SEO Nerds Switzerland meetup and SEO Specialist at Liip, a web and mobile development agency with six offices in Switzerland. A warm welcome to the In Search SEO podcast, Sara Moccand.The mistakes to avoid are:Poor planningNot testing... [...]

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps.She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues.Step 1. Crawl your websiteAll you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for... [...]

Here is Copyblogger’s new podcast episode ‘How To Analyze Your Competition’s SEO’.Watch the podcast to improve your own SEO strategy.The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.”Copyblogger [...]

An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included.Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET.The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors.You’ll learn how to craft an ideal content brief that helps... [...]

IMPACT has published ‘The Inbound Marketer’s Guide to Search Engine Optimization’ about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide.The IMPACT team says, “This guide is for businesses looking to drive more traffic to their website and use that reach to improve sales and increase revenue. Not only will it help you learn the basics of SEO and how to write search-friendly content, but it will also teach you a way to accomplish growth by targeting better-fit prospects who are more educated and ready to buy.By overviewing... [...]