Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue. Search Engine Journal is hosting a webinar ‘Are You Making These Big Mistakes with Your GMB Listing?’ on Wednesday, June 16, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar to find out how to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them. Are you making... [...]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Land is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing. In this presentation, you’ll learn: Creative ways to leverage your product to increase your conversion and... [...]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT. The Marketing Land team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. Key takeaways: Learn how to measure your website’s Topical Authority for any given topic Benchmark... [...]

MOZ contributor Cyrus Shepard has published 100% free tech SEO site audit checklist for SEO agencies, consultants, and website owners. He says, “Originally, we set out to create a solid technical SEO audit checklist — one that covered all the important technical SEO areas which could have a significant impact on rankings/traffic and could be completed in a short amount of time. As we created the audit, we realized that SEOs also want to check other traffic-impacting site issues that aren’t necessarily technical. Hence, we ended up with a more complete Technical SEO and beyond site... [...]

The SEO process requires you to pay attention to every code that lies on your web pages. By optimizing every snippet and headings, you can gain maximum from your attempts. Search Engine Journal contributor Roger Montti has shared the results of a survey on the use of H1 Headings by SEOs. He has also shared some useful strategies to improve your SEO performance. He says, “The topic of heading tags is so basic yet despite numerous clarifications from Google the topic remains extremely polarizing. Heading Tag SEO is a Contentious Topic Online SEOs Say H1 Tag More Important than H2, H3, etc. Some... [...]

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June 22, 2021. The Marketing Land team says, “Join CallRail’s panel of experts and learn why Google prioritizes behavioral analytics and search intent over keywords alone. Key takeaways: Guidance on what search intent is and how you can meet your... [...]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT. The Marketing Land team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. Key takeaways: Learn how to measure your website’s Topical Authority for any given topic Benchmark... [...]

Neil Patel has published a new video ‘4 Daily SEO Tasks That You Need to Do (And That Produce Results)’ to help you organize your SEO procedure. He says, “Google, on average, makes over eight algorithm changes per day. That’s a lot of algorithm changes. So, how do you ensure that you’re doing all the right things to continually stay at the top of Google? Today I want to break down four daily SEO tasks that you ought to do”. Neil Patel’s Blog  [...]

Building an SEO-ready website is the need of the hour. You can achieve business success by building a website that attracts more visitors and helps you grow your sales. Bruce Clay has published a new blog post highlighting four stages of an SEO-driven website launch. He says, “When launching a website, there are four stages to consider, each with its own tasks and milestones. In each of the following phases, the person in charge of SEO should cooperate with other teams (design, development, UX, strategy and others): Strategy and planning Build the website Launch the website Promote the website Stage... [...]

Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. Ahrefs has published ‘The Beginner’s Guide to Technical SEO’. Patrick Stox says, “Technical SEO is the most important part of SEO until it isn’t. Pages need to be crawlable and indexable to even have a chance at ranking, but many other activities will have minimal impact compared to content and links. We wrote this beginner’s guide to help you understand some of the basics and where... [...]