Content Marketing Institute has published a new video, ‘Why Cracker Barrel’s ‘Failed’ Rebrand Wasn’t a Big Mistake’.The CMI team says, “Cracker Barrel’s recent logo design has sparked a firestorm of comments across social media. But was the decision to replace its iconic rocking chair with a minimalist monogram a brand-destroying mistake or a minor setback on the road to greater relevance? Fear of backlash has compelled marketers to play it safe to avoid costly errors. Yet, Robert Rose argues the more damaging mistake in the AI... [...]

Content Marketing Institute has published a new video, ‘Invest in Marketer Talent’.The CMI team says, “Company CEOs are increasingly replacing entry-level marketer roles with AI. But in their eagerness to bet on technology, are they leaving more sustainable competitive advantages on the table? Robert Rose says an investment in developing new talent pays off in human experience, perspective, and creativity that technology can’t replicate. Read this week’s Rose-Colored Glasses for five actionable ways to protect the value of that investment.”Content... [...]

Content Marketing Institute has published a new video, ‘Speed Kills Marketing Ideas, But Friction Brings Back the Thrills’.The CMI team says, “With generative AI, it’s never been easier to instantly turn insights into talking points, talking points into copy, and copy into multi-channel campaigns. But in the race to reduce friction in their reading and writing tasks, marketers are also shrinking the space that exists in between them — where thoughtful decisions are made, novel narratives are shaped, and learned wisdom is amassed. Robert Rose says that... [...]

Digital influencers are essential in today’s marketing landscape as they bridge the gap between brands and audiences with authentic, relatable content. Their credibility and reach help businesses build trust, drive engagement, and influence consumer decisions effectively.Content Marketing Institute has published a new video, ‘How To Turn Experts in Your Company Into Digital Influencers’.The CMI team says, “Andrew takes you behind the scenes, from the initial mission (it hasn’t changed) to the content lineup (it has evolved) and how they turned the health... [...]

Content Marketing Institute has published a new video, ‘Is It ok for Marketers To Build a Home on Rented Land Now?’.The CMI team says, “Early content marketing was obsessed with building engagement on owned platforms, like blogs, email, and websites. But as algorithm-driven reach changes the discoverability game, the old-school rented media restrictions no longer apply. What’s emerging to take their place? Robert Rose points to a new model for marketing success: Build original programming worth renting reach for, then cultivate a welcoming home base your audience will... [...]

Content Marketing Institute has published a new video, ‘Is It ok for Marketers To Build a Home on Rented Land Now?’.The CMI team says, “Early content marketing was obsessed with building engagement on owned platforms, like blogs, email, and websites. But as algorithm-driven reach changes the discoverability game, the old-school rented media restrictions no longer apply. What’s emerging to take their place? Robert Rose points to a new model for marketing success: Build original programming worth renting reach for, then cultivate a welcoming home base your audience will... [...]

Storytelling in marketing is powerful because it creates emotional connections, making brands more relatable and memorable. It transforms products or services into meaningful experiences that build trust and inspire customer loyalty.Content Marketing Institute has published a new video, ‘Storytelling still wins’.The CMI team says, “Joe Lazer is a storyteller. So much so that he quit his full-time job leading a marketing team to become a fractional marketer, spending more time on storytelling and creative projects. He isn’t afraid of generative AI’s impact on the... [...]

Content Marketing Institute has published a new video, ‘Authentic Beats Perfect’.The CMI team says, “As marketers increasingly chase “authentic AI” perfection, they’re overlooking a fundamental truth about audience relationships: They’re built on real human value. So, how should brands form, nurture, and scale their relationships in a world reshaped by machines and heightened customer expectations? Robert Rose suggests rehumanizing your experience to deliver mutual benefit and greater emotional resonance. In this week’s Rose-Colored Glasses, he explores ways... [...]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’.The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.”Content Marketing Institute [...]

Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’.The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations... [...]