Strategic planning in marketing involves setting long-term goals and defining a clear roadmap to achieve competitive advantage. It aligns brand objectives with market opportunities to ensure sustainable growth and customer value. Content Marketing Institute has published a new video, ‘Strategic Planning: Why It Deserves a Revival’. The CMI team says, “Marketing teams in growth-oriented companies often talk as if long-term planning is over. The meetings still happen, and “north star” statements get crafted. But in their obsession with using technology to speed up production... [...]

Content Marketing Institute has published a new video, ‘Agencies’ Full-Stack Haste Lays Marketing’s Soul to Waste’. The CMI team says, “The chorus of agency M&As is getting louder, as service providers rush to reorganize their operations around the promise of full-stack marketing. Unlike the sector’s previous attempts at service integration through business consolidation, the current model pursues growth by decoupling creative and operations. Robert Rose says the approach may help agencies build a beautiful machine, but without wiring creative thinking into its foundation,... [...]

Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’. The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored... [...]

Social-first strategies in 2025 focus on authentic, short-form content and creator collaborations to capture Gen Z’s attention. These approaches prioritize engagement on platforms like TikTok and Instagram, where storytelling and relatability drive brand loyalty. 2/2 Content Marketing Institute has published a new video, ‘Social-First Strategies That Actually Work for Gen Z Audiences’. The CMI team says, “Gen Z broke the marketing funnel. That’s a big deal given the generation born between 1997 and 2012 make up over one-fifth of the global population with an annual spending... [...]

Artificial Intelligence is revolutionizing marketing by enabling personalized customer experiences and data-driven decision-making. It helps businesses automate campaigns, predict consumer behavior, and optimize content for better engagement and ROI. Content Marketing Institute has published a new video, ‘What’s the Best Use of AI in Marketing?’. The CMI team says, “AI’s touted efficiency raises existential questions about the future of marketers’ roles and creative output. Rather than dwelling on AI’s speed advantages, Robert Rose recommends redirecting your focus... [...]

Organic traffic is crucial as it brings visitors to your website naturally through search engines, boosting credibility and long-term growth. Unlike paid ads, it’s cost-effective and reflects genuine user interest. 4o Content Marketing Institute has published a new video ‘Turn Organic Traffic Into Revenue’. The CMI team says, “Last year, a mortgage company approached an SEO agency to build a big educational website with topics like saving for a house or finding a real estate agent. The half-million-dollar project would have been great for the agency’s bottom line. However,... [...]

Creativity in content marketing is essential to capture attention, evoke emotion, and stand out in a crowded digital landscape. It drives engagement, strengthens brand identity, and encourages audience loyalty. Content Marketing Institute has published a new video, ‘How To Get Real Creativity in Your Content Marketing’. The CMI team says, “How does a brand’s marketing get truly creative? Some say it’s like planting: Add more creatives to the soil, give them water (but not too much), and watch their ideas sprout (and the revenue follow.) But that strategy typically gets the... [...]

Enhancing marketing impact requires a deep understanding of your target audience and tailoring strategies to meet their evolving needs. Leveraging data-driven insights and consistent brand messaging boosts engagement and drives measurable results. 4o Content Marketing Institute has published a new video, ‘For Lasting Marketing Impact, Balance Controversy and Consensus’. The CMI team says, “Recent polls and studies show audiences are growing numb to being constantly shouted at, provoked, or tricked into paying attention. Rather than racing to extremes, marketers must learn how... [...]

Measuring content performance is essential to understand what resonates with your audience and drives engagement. It enables data-driven decisions to optimize future content strategies for better results. Content Marketing Institute has published a new video, ‘How To Measure Content Performance When the Data Disappears’. The CMI team says, ““Every one of them allowed you to track that customer and understand the efficacy of your marketing. Well, that’s changing, my friends,” warns Wil Reynolds, founder and CEO of Seer Interactive, in his recent CMI webinar, How To Measure... [...]

Content marketing builds trust and authority by delivering valuable, relevant information to target audiences. It drives engagement, nurtures leads, and supports long-term brand growth. Content Marketing Institute has published a new video, ‘Build an Uncommon Moat Around Your Brand’. The CMI team says, “In a widening sea of competitors offering parity products, claiming to be “unique,” may prove you’re anything but. The term has become a meaningless flex that results in jargon-filled branding acrobatics rather than distinctive advantages. Robert Rose suggests a more honest,... [...]