Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the beginning, when we’re squeaking along with just a few site visitors, it’s particularly important to capture every little scrap of attention we can. So before you start trying tactics to get more new visitors, make sure that: You have at least a... [...]

The WordPress Plugins page features 50,706 plugins. Many bloggers publish list of great plugins for various categories. These plugins make your blogging journey smooth and fruitful. AWeber’ Sam Hollis has shared a list of seventeen WordPress plugins that help marketers improve their email marketing efforts. Hollis says, “If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up your marketing and achieve greater success. With WordPress plugins, you can do things like supercharge your list building efforts, make your website more... [...]

Blogging is an engaging task which produces great results. It helps marketers stay connected with their prospects and clients. With right tools, marketers can make their blogging efforts smooth. Ann Smarty of Content Marketing Institute has shared information about nine blogging tools that can help marketers. Ann says, “The following tools will help you to do more, know more, and understand more to boost your blog performance without spending hours learning new things normally outside of the routine. Before-publishing tools 1. Add Google Custom Search Engine to your site Google Custom Search... [...]

Your blog is a medium that keeps you in constant touch with your audience and allows interactive communication. To get people’s attention to your blog posts, it is important to craft titles that are different and still meaningful. HubSpot columnist Corey Wainwright has share six tips to write catchy titles for your blog. On keeping your titles short, Wainwright says, “There is no one-size-fits-all answer to how long or short your title should be. It depends what your goals are, and where your headline will appear. Do you want this post to rank really well in search? Focus on keeping... [...]

Unsplash, provider of free high-resolution photos, has updated its license for the use of its photos over web. Earlier, the site used to allow publishers to copy, modify, distribute and use the photos for free, including commercial purposes. The site’s new license has restricted the modification and replication of the photos. Unsplash’s new license: “All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated... [...]

WordPress is one of the most popular website building tool available online. According to ManageWP, 26% of the total sites run on WordPress. Entrepreneur writer Chris Carfi has posted some useful tips on how to host and manage successful WordPress sites. On keeping your WordPress site up to date with fresh content, Carfi says, “The saying goes that “Content is king,” and it’s true. Regularly publishing high-quality, relevant content that your readers will find engaging is a surefire key to success. So, consider putting an editorial calendar in place to coordinate your efforts,... [...]

According to a MemberPress study, in 2017 more and more blogs will be created but many of them will not be read. This is because most of the blogs to fail in attracting audience. Focus on audience and their interest is a way out to keep your blog popular among the ones that are failing. HubSpot writer Sophia Bernazzani has posted a 10-step plan to creating perfect blog posts. The article focuses on a great headline, meta description, use of images, keyword research, introduction, sub-headers etc. Focusing on meta-description, Bernazzani says, “The meta description doesn’t live on... [...]

For those who want to have a blog but do not wish to hosting, design and building audience, Medium is an easier option. Entrepreneur writer Lesya Liu has posted a comprehensive article introducing this blogging platform launched by Twitter co-founders Evan Williams and Biz Stone. Liu says, “The home page features the most popular stories as well as articles handpicked by Medium staff, so if your content ends up landing a spot there, the chances of it going viral are high. Some people treat it as their personal blog where they share their thoughts, some treat it as another platform to build... [...]

Blogging is a way to reach a lot of people online and promote products and services. What a successful blog needs is the right content that relates to the blog visitors. MOZ’s Rand Fishkin has posted a video on how to maximize your blog’s reach with right topics. MOZ team says, “With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start”. Tips... [...]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]