Using AI agents to fix conversion paths helps identify drop-off points in the customer journey and optimize them in real time. By analyzing user behavior and automating adjustments, AI ensures smoother navigation and higher conversion rates.Orbit Media Studios has published a new video, ‘How to Use an AI Agent to Fix Your Conversion Paths’ featuring Andy Crestodina.The Orbit Media team says, “In this video, we show you how to use an AI agent to fix your conversion paths so your visitors are more likely to take the next step. If you’ve ever wondered why your lead... [...]

Marketing AI proficiency empowers businesses to harness artificial intelligence for smarter targeting, personalized campaigns, and data-driven decision-making. It helps marketers optimize performance, predict consumer behavior, and stay ahead in a rapidly evolving digital landscape.Orbit Media Studios has published a new video, ‘The 7 Levels of Marketing AI Proficiency’ featuring Andy Crestodina.The Orbit Media team says, “Whether you’re a marketer looking to improve efficiency, a manager exploring AI for team workflows, or a professional aiming to stay ahead,... [...]

Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement.Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina.It covers the following:Digital content best practicesHow to write a content audit promptRevise and improve your AI promptThe four ways to give AI a webpageTake a full-page screenshotTest your new AI promptAI... [...]

A content audit systematically evaluates existing content to assess its performance, relevance, and alignment with business goals. It helps identify gaps, optimize strategies, and improve user engagement through actionable insights.HubSpot contributor Kayla Carmicheal has published an article on running a content audit in 2025. It is based on tips from content & SEO specialists.She says, “Running a content audit for your website can boost your traffic and improve the experience of your readers.First, content audits help you take note of the areas on your website that aren‘t properly... [...]

A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.Search Engine Journal contributor Ashley Segura (Ward) has published an article featuring four steps to conduct a content audit.She says, “From geocentrism to who discovered the Americas, things that were once considered irrefutable facts become incorrect all the time. And if anything, the internet age... [...]

A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.Search Engine Journal contributor Adam Riemer has published an article explaining when a content audit can help in improving SEO performance.He says, “There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review.And an... [...]

Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices.Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET.The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links you need to rank.You’ll learn how to:Connect with your target audienceCreate memorable... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET.The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from?Join us on July 19 to learn how to:Find the pages which get your best results from searchUncover and track the ROI from on-page videosCheck the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!)Discover the adjustments... [...]

A digital content strategy is a blend of planning, creation, delivery, and governance of content.Content Marketing Institute is hosting a webinar ‘How to Measure the Impact of Your Digital Content Strategy’ on Wednesday, July 27, 2022, at 2.00 pm ET.The CMI team says, “Join us for a never-before-seen perspective of your content’s fitness and performance over time, with guidance on how to improve both. Content Fitness improves the value content provides for your organization, while creating an aligned customer experience — from inquiry to purchase, implementation, and ongoing... [...]

Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices.Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET.The CMI team says, “Building links for SEO, like finding true love, isn’t easy in the modern online environment. We’ll show you how to create positive impressions, earn trust, and build connections that’ll help get you the links you need to rank.You’ll learn how to:Connect with your target audienceCreate memorable... [...]