Search Engine Land has published a new video, ‘Translating human creativity into AI profitability’.The SEL team says, “Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem. Come discover data and trends on how search is evolving to favor PMax-oriented creative and... [...]
Archive for the 'Holiday Marketing' Category
The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season [Video]
Search Engine Land has published a new video, ‘The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season’.The SEL team says, “Google Search and Shopping Ads will see an explosion of spending this holiday season, potentially exceeding $70 billion. However, a little-known flaw in Google’s auction logic is causing many advertisers to pay more than they should when competitors are absent from the keyword auction. BrandPilot calls this the Uncontested Google Ads... [...]
Maximizing holiday inbox placement ensures your marketing emails reach customers amid peak seasonal competition. It improves visibility, engagement, and conversion rates by maintaining strong sender reputation and optimized deliverability practices.MarTech has published an article featuring four essential tips to maximize holiday inbox placement.The MarTech team says, “The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability... [...]
Search Engine Journal has published ‘Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences’.Frederick Vallaeys says, “The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from clicks made weeks earlier.The funnel is... [...]
The 2025 Black Friday and Cyber Monday (BFCM) season is expected to emphasize value-driven shopping, early deals, and personalized digital experiences. Brands focusing on mobile-first strategies, AI-driven recommendations, and fast fulfillment will gain a strong competitive edge.Digital Marketing Depot has published a new guide, ‘2025 BFCM Forecast’.The DMD says, “Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity.... [...]
The 2025 Black Friday and Cyber Monday sales will spotlight personalized deals, AI-driven recommendations, and seamless omnichannel shopping. Brands that prioritize early engagement and exclusive offers can capture maximum consumer attention.Digital Marketing Depot has published a new report, ‘2025 Black Friday Cyber Monday Forecast’.The DMD team says, “Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams... [...]
This is a reminder for the DMI webinar on September 24, 2025.A winning Black Friday campaign combines irresistible offers with smart targeting to capture attention in a crowded marketplace. Timely promotions, urgency-driven messaging, and personalized engagement drive maximum sales impact.Digital Marketing Institute is hosting a webinar, ‘Create a Winning Black Friday Campaign in 2025’ on Wednesday, September 24, 2025.The DMI team says, “To create a successful campaign, you need to be aware of proven tactics and best practices. When you execute BFCM correctly, you’ll reap... [...]
A winning Black Friday campaign combines irresistible offers with smart targeting to capture attention in a crowded marketplace. Timely promotions, urgency-driven messaging, and personalized engagement drive maximum sales impact.Digital Marketing Institute is hosting a webinar, ‘Create a Winning Black Friday Campaign in 2025’ on Wednesday, September 24, 2025.The DMI team says, “To create a successful campaign, you need to be aware of proven tactics and best practices. When you execute BFCM correctly, you’ll reap the benefits long beyond the holiday season.This webinar will... [...]
Adweek is hosting a webinar, ‘Unlock TV’s Power to Drive Black Friday and Cyber Monday Sales’ on Thursday, October 2, 2025, at 1.00 pm ET.The Adweek team says, “Holiday shopping windows are short—and competition is fierce. For brands trying to capture consumer attention during moments like Black Friday and Cyber Monday, speed and efficiency are everything. But with shrinking timelines, many marketers overlook a powerful channel that can drive measurable sales just as quickly as digital: TV.In this session, you’ll hear how beauty and... [...]
This is a reminder for the Emarketer webinar on August 21, 2025.Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking... [...]