Off-page SEO builds your site’s authority through backlinks, brand mentions, reviews, and digital PR across trusted platforms. Strong off-page signals tell search engines your content is credible, relevant, and worth ranking higher.Search Engine Journal is hosting a webinar, ‘The New Off-Page SEO Playbook: Links, Mentions & AI Visibility’ on Tuesday, February 18, 2026, at 12 pm ET.The SEJ team says, “Join Michael Johnson, Founder & CEO of GrowResolve.com, as he provides a decision-making framework to help you develop modern... [...]

Digital advertising is entering a new phase. AI is moving from experimentation to execution, channels are converging, and marketers are under increasing pressure to drive performance across more platforms with greater precision.Adweek is hosting a webinar, ‘ Digital Advertising Trends Defining 2026’ on Wednesday, February 18, 2026 at 1.00 pm ET.The Adweek team says, “Join Ryan Joe, editor in chief at ADWEEK, along with leaders from Smartly and TD Bank, for a look at key findings from Smartly’s 2026 Digital Advertising... [...]

WordPress has announced the launch of wp-playground, a new AI agent skill designed to run WordPress via the Playground CLI.On ‘What the Playground skill does’, WordPress’ Brett McSherry says, “When launched, the skill starts WordPress and detects where the current code should live inside a WordPress install. For example, it can mount a plugin into wp-content/plugins or a theme into wp-content/themes by recognizing common file signatures (such as plugin headers or a theme’s style.css). This helps agents move from “generated code” to “running site” with fewer... [...]

This is a reminder for the Conductor webinar on February 3, 2026.AI and search in 2026 will move beyond keywords to understanding intent, context, and conversational queries across platforms. Search engines will act more like answer engines, rewarding authoritative, structured, and genuinely helpful content.Conductor is hosting a webinar, ‘Navigating the AI Search Shift: The State of AEO / GEO in 2026’ on Tuesday, February 3, 2026.The Conductor team says, “You’ll get an actionable breakdown of what’s changing... [...]

Agentic AI refers to intelligent systems that can autonomously plan, decide, and take actions to achieve defined goals with minimal human intervention. By combining reasoning, memory, and tool use, agentic AI transforms AI from a passive assistant into an active problem-solver across domains.MarTech contributor John Premkumar has published an article on why agentic AI is different from traditional marketing automation.He says, “Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. —... [...]

Ranking in AI Overviews is essential because these summaries appear above traditional search results and shape user decisions instantly. Brands that are optimized for AI Overviews gain higher visibility, authority, and click-throughs even before users scroll.Ahrefs contributor Louise Linehan has published an article featuring useful strategies to rank in AI overviews.She says, “Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses, reviewed third-party research, and studied Google’s... [...]

SEO in 2026 is driven by AI-powered search engines that prioritize intent, experience, and credibility over simple keyword matching. Success depends on creating authoritative, multimodal content optimized for generative answers, user trust, and measurable business outcomes.Search Engine Journal has published a new ebook, ‘SEO Trends 2026’.The SEJ team says, “In this year’s SEO Trends 2026, we’ve compiled expert advice and predictions on:How to build SEO strategies that outlast algorithm turbulenceWhy AI content quality, not quantity,... [...]

Local GEO (Generative Engine Optimization) focuses on optimizing business content so it is accurately discovered, summarized, and recommended by AI-driven local search results. Combined with AI Search, it helps local brands appear in conversational queries, map results, and voice assistants with higher relevance and trust.Search Engine Journal is hosting a webinar, ‘Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready’ on Tuesday, February 18, 2026, at 12 pm ET.The SEJ team says, “Join us as Ana Martinez, Chief Technology Officer... [...]

This is a reminder for the Adweek webinar on January 29, 2026.Advertising rules have shifted fast—privacy and signal loss have reduced targeting and measurement, while AI has compressed decisions to hours. Many brands now optimize campaigns without clear visibility into reach or results.Adweek is hosting a webinar, ‘The 2026 Advertising Reset: Frameworks for AI and Measurement’ on Thursday, January 29, 2026 at 1.00 pm ET.The Adweek team says, “Join us for a candid conversation with Autodesk and Uniphore on how to... [...]

This is a reminder for the Forrester webinar on January 27, 2026.B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The... [...]