Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.Getting people to attend events is... [...]

Personal branding helps marketers build trust, authority, and a distinctive voice in a crowded digital space. A strong personal brand attracts opportunities, enhances credibility, and amplifies the impact of marketing campaigns.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Personal Branding for Marketers and Entrepreneurs’ featuring Goldie Chan.This video covers the following:The 4 Cs of Personal Branding: ClarityThe 4 Cs of Personal... [...]

MarTech contributor Mike Pastore has published an article explaining how AI is changing the hiring practices of marketing agencies.He says, “Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.Among the findings:57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.54% of large agencies plan significant headcount reductions within three years.75% of agencies are actively hiring for AI-focused roles that... [...]

HubSpot has published the latest episode of the ‘Claude Skills: Build Your Own AI Experts’.The HubSpot team says, “Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts.”HubSpot [...]

SEO strategies for 2026 will focus on optimizing for AI-driven search engines, voice queries, and user intent rather than just keywords. Success will depend on content relevance, structured data, and experience-focused site design.The latest ‘Exposure Ninja’ video is titled ‘The Best SEO Strategies for 2026’.This video covers the following:• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client... [...]

Measuring visibility in AI search involves tracking how often and prominently your content appears in AI-driven results, such as answer boxes or summaries. It focuses on impressions, clicks, and content inclusion within AI-generated responses to gauge true search presence.Search Engine Journal is hosting a webinar, ‘How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search’ on Thursday, November 13, 2025, at 12 pm ET.The... [...]

AI Search Optimization focuses on optimizing content for AI-driven search engines that prioritize context, intent, and conversational relevance over keywords. It helps brands appear in generative answers and voice-assisted results, enhancing overall visibility.The latest ‘Exposure Ninja’ video is titled ‘The BEST AI Search Optimisation Strategies for 2026’.This video covers the following:The exact audit process to assess your brand’s current AI visibility (including which tools give you the most granular data about your performance... [...]

Content Marketing Institute has published a new video, ‘Idea Inflation Sinks Collaboration’.The CMI team says, “As AI floods marketers with an endless volume of ideas, creators are drowning in demands to channel them into meaningful content. Robert Rose explains how this “idea inflation” is destroying the creative partnership between thought leaders and content teams: Leaders now use AI to validate concepts before handing them off as “finished thoughts,” which leaves overwhelmed practitioners scrambling to package them... [...]

This is a reminder about the MarketingProfs webinar on October 30, 2025.MarketingProfs is hosting a webinar, ‘Too Much Work, Not Enough Flow? Let AI Fix That’ on Thursday, October 30, 2025, at 11.00 am ET.The MarketingProfs team says, “Feeling like your team just can’t get it all done… and not sure if work demands will ever let up? You’ve heard AI is the solution to doing more with less. But on its own, AI can add complexity that doesn’t beat burnout.You need a framework that combines intelligent workflows with your human ingenuity and supports... [...]

Website marketing techniques are essential for driving traffic, improving visibility, and turning visitors into loyal customers. They help businesses build brand authority, boost search rankings, and achieve measurable online growth in a competitive digital space.Semrush contributor Ana Camarena has published an article featuring nine proven website marketing techniques for growth.She says, “Effectively marketing your website ensures you actually capture prospects’ attention, so you can build relationships that translate to business results.Thoughtfully promoting your site can:Increase... [...]