This is a reminder for the CMI webinar on November 6, 2025.MarketingProfs is hosting a webinar, ‘How B2B Marketers Turn Event Moments Into Measurable Pipeline’ on Thursday, November 6, 2025, at 2.00 pm ET.The MarketingProfs team says, “You’ll see a buy-smart matrix and a measurement and retargeting blueprint that ties awareness to ABM outcomes across channels like CTV, display, and native.Join us to learn:When to purchase different types of ads, such as direct IO vs programmatic, and how to run a hybrid campaignVarious geo/daypart tactics around airports, hotels,... [...]

Marketers use ChatGPT to generate engaging ad copy, blog posts, and social media content in seconds, saving time and boosting creativity. It also helps them personalize campaigns, analyze audience sentiment, and optimize communication for better conversions.HubSpot has published the latest episode of the ‘9 ChatGPT Use Cases from the Top 1% of Marketers’.This video covers the following:Top... [...]

Marketing buy-in ensures that all stakeholders understand and support a campaign’s goals, strategy, and value to the organization. When leadership and teams align, marketing initiatives gain the resources, trust, and collaboration needed for lasting impact.Content Marketing Institute has published a new video, ‘How To Control the Narrative and Get Marketing Buy-In’.The CMI team says, “Look inside your organization. Internal communication should be half your job, says Tracey Wallace, director of content strategy at Klaviyo.... [...]

Answer Engine Optimization (AEO) is emerging as the new face of SEO, powered by AI. Since AI thrives on credible, well-structured content, this is the perfect moment for Public Relations and Marketing to collaborate more closely than ever.MarketingProfs is hosting a webinar, ‘Meet Your New AEO Ally: The Press Release’ on Tuesday, November 25, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this free webinar, Wrike’s head of creative design, Anton Antoniuk, and head of content, Shelly Madden, reveal how they refine approvals, unify teams, and... [...]

Neil Patel has published a new video, ‘Google’s AI Just Went Mainstream’.This video covers the following:How Google’s AI Overviews are reshaping search behavior and creating more queries than ever before The difference between Performance Max, Demand Gen, and the new AI Max for Search How to use these systems together to create awareness, capture demand, and predict intent Why context and brand trust now drive performance more than keywords The compound effect of connecting organic and paid strategies.Neil Patel’s Blog [...]

ChatGPT Atlas is a comprehensive resource hub designed to help users explore, understand, and apply AI tools effectively. It offers guides, best practices, and insights to maximize productivity and creativity using ChatGPT across various domains.HubSpot has published the latest episode of the ‘2 ChatGPT Atlas Use Cases Every Marketer Must Try’.This video covers the following:ChatGPT Atlas: Chrome Killer?Context-Aware... [...]

Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.Getting people to attend events is... [...]

Personal branding helps marketers build trust, authority, and a distinctive voice in a crowded digital space. A strong personal brand attracts opportunities, enhances credibility, and amplifies the impact of marketing campaigns.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Personal Branding for Marketers and Entrepreneurs’ featuring Goldie Chan.This video covers the following:The 4 Cs of Personal Branding: ClarityThe 4 Cs of Personal... [...]

MarTech contributor Mike Pastore has published an article explaining how AI is changing the hiring practices of marketing agencies.He says, “Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.Among the findings:57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.54% of large agencies plan significant headcount reductions within three years.75% of agencies are actively hiring for AI-focused roles that... [...]

HubSpot has published the latest episode of the ‘Claude Skills: Build Your Own AI Experts’.The HubSpot team says, “Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts.”HubSpot [...]