ChatGPT SEO focuses on optimizing content so it ranks well in AI-driven answer engines, not just traditional search results. It prioritizes clear intent, structured information, and conversational clarity to ensure your content is easily understood and surfaced by AI models.Neil Patel has published a new video, ‘The ChatGPT SEO Playbook for 2026’.In this video, you’ll learn: How ChatGPT is changing the way it decides which brands to cite and recommend Why certain sources (and platforms) will lose authority while others gain power... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring the three Rs of marketing that will define marketing in 2026.He says, “People live by the stories they tell themselves. A relationship ends, and suddenly they “can’t trust anyone.” A few career setbacks, and they believe they’re “not meant for success.” I botched an apple pie during the pandemic and still say I’m “not the kind of person who bakes.”It’s rarely the experience that shapes us. It’s the meaning we attach to it. We don’t react to reality. We respond to the narratives... [...]

The latest ‘Exposure Ninja’ video is titled ‘Copy The 3 Pillars of £50m+ SEO Campaigns’.This video covers the following:Why technical SEO performance matters more than ever — including how page load speed impacts both rankings and conversion rates (with data from Cloudflare and Walmart showing the direct business impact)The onsite content strategy that works for both AI search and traditional SEO — including how we helped ZUGU become the top-recommended iPad case in ChatGPT and Google’s... [...]

Neil Patel has published a new video, ‘This CMO Put Alexa In 1,000 Hotel Rooms (Amazon’s Hotel Experiment!)’.In this video, you’ll learn: Why Amazon is using hotels as distribution channels for Alexa (and their master plan) How voice-controlled rooms solve the #1 pain point for business travelers The shift from one-way to two-way marketing communication—and why top-of-mind isn’t enough anymoreHow to balance B2B and C marketing in the same company (50/50 revenue split strategy) Data-driven influencer marketing strategies... [...]

Short-form video content is essential because it captures attention quickly and delivers impactful messages in a format audiences prefer and consume at scale. It boosts engagement, reach, and shareability across social platforms, making it a powerful tool for modern marketing.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘How to Create Short-Form Video Content That Stops the Scroll’ featuring Eden Hazan.This video... [...]

Content Marketing Institute has published a new video, ‘How To Become a LinkedIn Star’.The CMI team says, “Most LinkedIn success stories feature a polished executive, a seasoned entrepreneur, or an established content creator. Heike Young is the “everyperson” of LinkedIn video. Her journey to 40,000-plus followers began after she texted friends, “What tool do I even use to edit videos?”Though Heike has held content strategy positions at Microsoft and Salesforce, she was a social video... [...]

Digital marketing training is essential for developing the skills needed to navigate fast-changing online platforms, tools, and consumer behaviors. It empowers professionals and businesses to create data-driven strategies that improve visibility, engagement, and overall growth.The latest ‘Exposure Ninja’ video is titled ‘The Ultimate Digital Marketing Training for 2026’.This video covers the following:Why most businesses fail by jumping straight to traffic generation without getting their... [...]

Content Marketing Institute contributor Robert Rose has published an article explaining how technology marketers can sharpen their own tools.He says, “Technology marketers embody one irony: They live inside the very storm they’re selling. As tech increasingly powers marketing, these marketers face double exposure. They must not only master every new platform, plug-in, and promise of “automation at scale,” they must convince others to do the same. Between those dashboards and demos, they still have to market.That’s what makes the tech segment of the B2B world fascinating. These... [...]

Checkbox marketing refers to doing the bare minimum—ticking off tasks without real strategic intent—resulting in shallow campaigns that fail to create impact. Moving beyond this mindset enables brands to focus on meaningful execution, deeper engagement, and outcomes that truly drive growth.Content Marketing Institute has published a new video, ‘Break Free of Checkbox Marketing’.The CMI team says, “The most successful content strategy you’ll ever build might require throwing out every playbook... [...]

AI’s org-wide marketing impact is transformative, aligning teams with real-time insights and automated workflows that enhance speed and precision. It breaks silos, optimizes campaigns across channels, and empowers every department to deliver smarter, data-driven customer experiences.MarketingProfs is hosting a webinar, ‘Decoding AI’s Org-Wide Marketing Impact’ on Thursday, December 4, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this one-of-a-kind conversation leveraging Scott Brinker’s deep expertise, Florian Delval (Snowflake) and... [...]