Content Marketing Institute has published a new video, ‘How To Make Your Brand Unforgettable When It Matters Most’.The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not being remembered because when the need hits,” says Anca Rhone, group strategy director at The Mx Group, in the Content Marketing Institute webinar, Be the Brand Buyers Remember: Using Category Entry Points to Drive Demand in B2B.”Content... [...]

Clicks serve as a key metric to gauge audience engagement, revealing how well marketing content attracts attention. However, true marketing performance lies in turning those clicks into meaningful actions like conversions, leads, and sales.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Do Clicks Really Matter?’.The DMD team says, “In this short excerpt from her recent conversation on the DMI podcast, Heather O’Shea shares her attitude towards clicks, and why she feels we attribute too much importance to marketing’s... [...]

Neil Patel has published a new video, ‘The YouTube Update No One Is Ready For’.He says, “YouTube just gave creators the power to turn every video they’ve ever made into recurring revenue — while finally giving brands measurable, TV-style ad performance. It’s called Dynamic Ad Insertion, and it’s about to turn creators into media moguls. In this video, I break down how this update rewrites the rules of online advertising, how creators can monetize their back catalogs like TV networks, and why brands can finally stop gambling on sponsorships and start... [...]

Sora 2 is OpenAI’s next-generation video and audio model that creates hyper-realistic AI-generated videos with synchronized sound, improved physics and strong user control.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Sora 2 Is INSANE! Did OpenAI Just Kill TikTok?’.This video covers the following:AI Voice Cloning OnboardingCameo Feature: Stealing GPUs, Growing Up, CreativitySora... [...]

B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content and Marketing Trends Report to unpack the real insights:... [...]

Paid media strategies in 2026 will focus on AI-driven targeting and personalized ad experiences to maximize ROI. Brands will leverage data insights across platforms to reach the right audience efficiently and drive measurable growth.The latest ‘Exposure Ninja’ video is titled ‘The Best Paid Media Strategies for 2026’.This video covers the following:The fundamental shifts reshaping PPC in 2026 (including why informational targeting is dying and how AI Overviews are forcing bottom-of-funnel focus)Advanced competitor research techniques using Semrush’s... [...]

Mastering marketing in 2025 means blending AI-driven insights with human creativity to deliver hyper-personalized customer experiences. Success will come to brands that balance data, storytelling, and adaptability in an ever-evolving digital landscape.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Master Marketing in 2025’.This video covers the following:Blogging’s... [...]

This is a reminder for the CMI webinar on October 2, 2025.Most AI rollouts don’t fail because of the tech — they fail because of change management.Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.Join Typeface’s Ross Guthrie as he shares why most initiatives... [...]

A strong SEO strategy boosts your website’s visibility, driving organic traffic and attracting the right audience. It ensures long-term online growth by improving search rankings, credibility, and user experience.Neil Patel has published a new video, ‘Copy This SEO Strategy, It’ll Blow Up Your Brand’.This video covers the following:Understand why search has changed forever Map the new customer journey across platforms Build an SEO system that works for both humans and AI Create content ecosystems that get cited in AI tools Measure and adapt faster... [...]

Smarter marketing comes from turning data into actionable insights that guide every decision. With better insights, businesses can target the right audience, optimize campaigns, and achieve higher ROI with precision.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Smarter Marketing with Better Insights’.This video covers the following:How leading brands use insights to tackle tough business challenges The difference between qualitative and quantitative research, and when to use each Why AI is transforming qualitative... [...]