Google Trends helps SEO professionals identify rising search queries and seasonal interest patterns, enabling timely and relevant content creation. By analyzing real-time user interest, it supports smarter keyword targeting and content strategy.Semrush contributor Cecilia Meis has published an article on using Google Trends for SEO in 2025.She says, “Google Trends helps you identify emerging trends and avoid topics with declining interest so you can ensure your content stays relevant.The tool also helps you analyze seasonal trends and regional interests, helping you pick the right time,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’.The video covers the following:Understanding overall vertical trendsBenchmarking against competitorsAnalyzing brand awareness and sentimentResearching keywords for ad campaigns.The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Search Reliability’.The GSC team says, “In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.” [...]

Google Search Central has published the latest episode of the ‘Google Trends for SEO’.The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas. ” [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’.The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn’t happening doesn’t mean they’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive... [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How to make your website faster: 3 quick tips’.The GSC team says, “Do you wish your website were faster? Watch along as Martin Splitt provides you with three actionable tips to make your website faster. From ​​optimizing Javascript and avoiding unnecessary redirects you can improve user experience and enhance website performance today.” [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’.The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms and then narrow down the results to your related terms. Watch along as Daniel Waisberg, Search Advocate at Google, and Hadas Jacobi, Software Engineer, Google Trends, explain how you can stay on top of what’s happening in Google Search.” [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’.The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms and then narrow down the results to your related terms. Watch along as Daniel Waisberg, Search Advocate at Google, and Hadas Jacobi, Software Engineer, Google Trends, explain how you can stay on top of what’s happening in Google Search.” [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk shopping markup’.The GSC team says, “In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.” [...]

Google Trends is a powerful tool for identifying real-time search trends, helping marketers to understand audience interests and optimize content strategies. It provides valuable insights into keyword popularity, enabling data-driven decisions for content creation and SEO.Google Search Central has published a new video ‘Google Trends Advanced Tips’.The GSC team says, “In this episode of Google Trends Tutorials, Daniel Waisberg, Search Advocate at Google, and Omri Weisman, Google Trends Engineering Manager, showcase Google Trends advanced features such as special... [...]