The ability to predict and improve ad impact before spending helps marketers allocate budgets more strategically and reduce costly trial-and-error campaigns. By using data modeling, audience insights, and AI-driven simulations, brands can optimize creative elements and targeting for higher ROI and stronger engagement.Adweek is hosting a webinar, ‘Predict and Improve Ad Impact Before You Spend’ on Thursday, March 5, 2026 at 1.00 pm ET.The Adweek team says, “This webinar introduces the Creative... [...]

The fragmented customer journey refers to the way modern consumers interact with brands across multiple platforms—websites, social media, email, apps, and offline touchpoints—before making a decision. This scattered path makes it harder for marketers to track behavior and deliver consistent, personalized experiences at every stage.Adweek is hosting a webinar, ‘Connecting the Fragmented Customer Journey’ on Tuesday, March 10, 2026 at 1.00 pm ET.The Adweek team says, “In this webinar, we’ll break down... [...]