Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well?If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design.However, adding in some design elements might actually make your emails pack a bigger punch. Why? Because studies show that 90 percent of the information transmitted to our brains is visual.In fact, many marketers and designers believe that color can impact behavior. For example, brands like McDonalds and KFC may use the... [...]