CMO budget planning involves strategically allocating marketing resources to align with business goals, maximize ROI, and adapt to market changes. It requires balancing short-term campaigns with long-term brand investments while ensuring cost efficiency and measurable outcomes.Forrester has published ‘2026 CMO Budget Planning Guide’.The Forrester team says, “Forrester’s proprietary 2026 data based on unbiased research to help you:Benchmark your spending: Discover why 83% of B2B marketing decision-makers are expecting marketing investments to rise over the next 12 months.Prioritize... [...]

A clear digital marketing budget ensures efficient resource allocation, maximizing ROI while avoiding overspending. It helps businesses strategically invest in high-performing channels, adapting to market trends and audience behavior.Digital Marketing Institute has published an article featuring eight steps to plan your digital marketing budget.The DMI team says, “Let’s look at eight key steps that will help you develop a robust and realistic marketing budget.1) Evaluate past performanceThe best way to understand how to use your budget is to evaluate past performance. This includes... [...]