In today’s creator and affiliate ecosystems, loyalty isn’t a bonus—it’s a competitive advantage. As acquisition costs climb and partner expectations rise, brands that lead with trust are gaining market share and deepening engagement.Adweek is hosting a webinar, ‘Turn Trust Into Growth With Loyalty-First Partnerships’ on Tuesday, September 16, 2025, at 1.00 pm ET.The Adweek team says, “Join ADWEEK and Tipalti for a strategic session on scaling creator and affiliate programs through trust. You’ll hear from leaders across performance marketing and... [...]

Customer insights help businesses understand buyer behavior, preferences, and pain points more deeply. Leveraging these insights allows companies to tailor strategies, personalize offers, and ultimately drive higher sales growth.Search Engine Journal is hosting a webinar, ‘In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search’ on Wednesday, September 3, 2025, at 2.00 pm ET.The SEJ team says, “You’ll Learn:How to map the real AI search customer journey.Where to uncover... [...]

Customer loyalty is vital because it drives repeat business, reduces acquisition costs, and strengthens long-term profitability. Loyal customers also become brand advocates, spreading positive word-of-mouth and enhancing trust in the market.Adweek is hosting a webinar, ‘The Marketer’s Guide to Lasting Customer Loyalty’ on Wednesday, September 10, 2025, at 1.00 pm ET.The Adweek team says, “This webinar with industry experts from Fetch and Ocean Spray will explore how loyalty programs are evolving from single-channel tactics into omnichannel ecosystems... [...]

A Gartner survey reveals that 89% of marketers worry about layoffs, while 87% fear being replaced by technology. In such a climate, personalization isn’t just beneficial—it’s critical for differentiation and achieving impactful results.Adweek is hosting a webinar, ‘How to Turn Unknown Visitors Into Loyal Customers’ on Tuesday, September 9, 2025, at 1.00 pm ET.The Adweek team says, “Join ADWEEK and Resonate for an inside look at how leading brands are using predictive data and real-time AI to turn anonymous traffic into personalized engagement.In this session,... [...]

Building trust in marketing is crucial as it fosters customer confidence, encourages repeat business, and strengthens brand loyalty. Trust-driven marketing leads to higher engagement, better conversions, and long-term success.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Building Trust in a Changing World: How to Make a Lasting Impact’ featuring Alex Cattoni.It covers the following:About the Erosion of Consumer TrustThe New Buyer’s Journey and Mindset... [...]

Excellent customer service is essential for building trust, loyalty, and long-term relationships with customers. It directly impacts brand reputation, customer retention, and business growth.HubSpot contributor Anna Rubkiewicz has published an article featuring 70+ customer service statistics for 2025.She says, “HubSpot surveyed 1,400 customer service leaders to find out what challenges they’re facing, their goals, and how they use technology to deliver excellent customer service. Download our free report to learn how service teams across the globe deliver on core metrics.70+ Customer... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Power of Identify Building Lifelong Customers’ featuring Veronica Romney.It covers the following:Why Should Marketers Focus on Buyers’ Aspirational IdentityFind It: How to Research Your Customer’s IdentityProve It: How to Validate Your Identity Marketing HypothesisName It: How to Develop Your Identity-Based Slogans and NameDress It: How to Bring Identity Marketing to Life.Social Media Examiner [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Making Customer Stories Profitable: A Proven Framework’ featuring Joel Klettke.​The SME team says, “Struggling to get real results from your customer stories? Not sure how to turn client wins into content that drives leads and sales? This video explains a proven system for turning one customer interview into a whole campaign’s worth of powerful marketing content, helping you build trust, boost conversions,... [...]

Search Engine Journal has made available the replay of its webinar, ‘How To Make More Customers Click, Choose & Walk Through Your Doors’.Heather Campbell says, “Local search is make-or-break for small businesses. Want to know what really drives in-store visits?Find out in our expert-led webinar.You’ll get:✅ 2025 shopper insights from 2,000+ consumers, worldwide.✅ Practical SEO tips for Google, Apple, voice assistants & AI tools.✅ Proven tactics to improve local SERP visibility.✅ Digital signals that matter most to consumers.✅ Ways to improve... [...]

This is a reminder for the Adweek webinar on Thursday, June 12, 2025.Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement.As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly.Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Thursday, June 12, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Getty Images... [...]