Creativity in B2B marketing is essential to cut through information overload and differentiate brands in crowded, logic-driven markets. It humanizes complex offerings, builds emotional resonance, and strengthens recall across long buying cycles.MarTech has published a new video, ‘Zero to launch: Using AI for campaign and content creation at scale’.This video covers the following:Why make ROI: The Musical in the first place?Why don’t companies get more creative in their marketing?Is bureaucracy and personal preference holding back creativity?What is the... [...]

Content Marketing Institute has made this webinar available on demand: ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’.The CMI team says, “Everyone’s shouting “AI” — but the marketers who actually win in 2026 won’t be the ones with the most prompts or the flashiest AI demos. They’ll be the ones who’ve built stronger muscles in thought leadership, first-party data, personalization, and experiences — and then let AI breathe more creative life into those efforts.In this webinar, CMI will take you behind the headlines of our latest B2B... [...]

B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The Adweek team says, “How can you... [...]

B2B marketing in 2026 will be defined by hyper-personalized outreach powered by AI, intent data, and automated account-based strategies. Companies will focus on creating value-driven journeys where insights, relevance, and trust matter more than volume-driven campaigns.Forrester has published a new guide, ‘2026 Predictions Guide: B2B Marketing, Sales, & Product’.The Forrester team says, “Nearly one-third of buyers now view genAI tools as meaningful when committing to a purchase. That’s nearly twice as many who say the same about product experts. Will the trend continue... [...]

Loop Marketing for B2B focuses on creating continuous engagement cycles that nurture leads beyond the initial conversion. It emphasizes long-term relationships, feedback loops, and data-driven optimization to sustain customer trust and business growth.HubSpot contributor Justina Thompson has published an article on loop marketing for b2b.She says, “Think of loop marketing as a growth engine that continually learns and evolves. Where traditional B2B marketing pushed prospects down a funnel from awareness to purchase, loop marketing recognizes that modern B2B buyers no longer follow... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring 9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends ReportHe says, “AI has hijacked the marketing conversation. It’s the headline, the panel topic, the silver bullet everyone swears they’re loading. If you believed the hype, you’d think everything else in marketing had been pushed to the margins.But plenty is happening in B2B content and marketing that isn’t AI — and those shifts matter just as much as AI — as CMI’s B2B Content and Marketing Trends: Insights for 2026... [...]

This is a reminder for the CMI webinar on October 8, 2025. B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content... [...]

B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content and Marketing Trends Report to unpack the real insights:... [...]

Forrester’s latest ‘What It Means’ podcast is titled, ‘Fear In B2B Buying, Future Of Experiences, Cisco Live Recap’.The Forrester team says, “As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.In this episode:VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions Festival of Creativity.We get a look into the future of digital experiences from Senior Analyst AJ Joplin,... [...]

The future of B2B sales will be shaped by data-driven insights, personalization, and AI-powered automation. Relationships will remain central, but technology will streamline processes and accelerate decision-making.Gartner is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Thursday, August 28, 2025.The Gartner team says, “You’ll gain practical recommendations for thriving in a volatile B2B environment. Plus, walk away from this session with answers to your vital questions and recommended actions to help... [...]