Loop Marketing for B2B focuses on creating continuous engagement cycles that nurture leads beyond the initial conversion. It emphasizes long-term relationships, feedback loops, and data-driven optimization to sustain customer trust and business growth.HubSpot contributor Justina Thompson has published an article on loop marketing for b2b.She says, “Think of loop marketing as a growth engine that continually learns and evolves. Where traditional B2B marketing pushed prospects down a funnel from awareness to purchase, loop marketing recognizes that modern B2B buyers no longer follow... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring 9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends ReportHe says, “AI has hijacked the marketing conversation. It’s the headline, the panel topic, the silver bullet everyone swears they’re loading. If you believed the hype, you’d think everything else in marketing had been pushed to the margins.But plenty is happening in B2B content and marketing that isn’t AI — and those shifts matter just as much as AI — as CMI’s B2B Content and Marketing Trends: Insights for 2026... [...]

This is a reminder for the CMI webinar on October 8, 2025. B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content... [...]

B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content and Marketing Trends Report to unpack the real insights:... [...]

Forrester’s latest ‘What It Means’ podcast is titled, ‘Fear In B2B Buying, Future Of Experiences, Cisco Live Recap’.The Forrester team says, “As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.In this episode:VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions Festival of Creativity.We get a look into the future of digital experiences from Senior Analyst AJ Joplin,... [...]

The future of B2B sales will be shaped by data-driven insights, personalization, and AI-powered automation. Relationships will remain central, but technology will streamline processes and accelerate decision-making.Gartner is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Thursday, August 28, 2025.The Gartner team says, “You’ll gain practical recommendations for thriving in a volatile B2B environment. Plus, walk away from this session with answers to your vital questions and recommended actions to help... [...]

MarketingProfs is hosting the B2B Marketing Trends Friday Forum on Friday, August 15, 2025.The MarketingProfs team says, “Personalize your marketing to give it more impact—using AI!In this hands-on session, Zontee Hou reveals how to harness your existing marketing data and pair it with powerful AI tools like ChatGPT, NotebookLM, and Gemini to create effective messages that speak to your audience.We’ll walk through where data can have the biggest impact, how to audit what you already have, and how to use AI to surface insights that help you focus on high-value customers, fine-tune... [...]

B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement.MarTech has published a new guide, ‘B2B marketing on TikTok: What you need to know’.Constantine von Hoffman says, “TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’.The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’.The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]