Social media and the marketing tactics are dynamic. With the changes that occur in the marketing landscape we need to change the targeting strategies.Buffer contributor Alfred Lua has shared a Twitter strategy that helped his brand improve its clicks by 90%.Lua says, “After Twitter had made its rule changes, I noticed that Matt Navara and a few other accounts had started retweeting their own tweets as a way to boost top posts.This made me wonder if retweeting my own top tweets could be a good way to increase my reach and engagement on Twitter.So I tested this idea — retweeting my... [...]

As the holiday season comes closer the brands and marketers need to plan out an agenda for reaching out the maximum number of customers and getting the best results.Online ads play an important role in helping them drive more traffic and generating more sales. A well-planned ad investment can help marketers make the most of such ads.Marketing Land contributor Thomas Stern has shared four ways to get most out of the advertising during the holiday season.Stern says, “By creating diversification within your paid media shopping campaigns, you will positively impact your holiday ROI and set... [...]