For years, marketers were urged to choose between brand building and performance. But today’s most effective TV campaigns show that you can achieve both—by blending equity with activation, TV drives long-term growth while delivering immediate results.Adweek is hosting a webinar, ‘The Marketer’s Guide to TV’s Brand and Performance Power’ on Wednesday, October 15, 2025, at 1.00 pm ET.The Adweek team says, “Join Marketing Architects CEO Angela Voss and CMO Elena Jasper for a practical look at how leading brands are unlocking... [...]