This is a reminder for the Adweek webinar on October 29, 2025.Adweek is hosting a webinar, ‘The Future of Measurement: From Metrics to Meaningful Brand Differentiation’ on Wednesday, October 29, 2025, at 1.00 pm ET.The Adweek team says, “In this webinar, industry experts and brand leaders will unpack how to cut through the noise with more meaningful measurement strategies and future-ready approaches to differentiation.You’ll learn: – How path modeling pinpoints the unique drivers of brand growth– The role of AI-powered... [...]

Adweek is hosting a webinar, ‘The Future of Measurement: From Metrics to Meaningful Brand Differentiation’ on Wednesday, October 29, 2025, at 1.00 pm ET.The Adweek team says, “In this webinar, industry experts and brand leaders will unpack how to cut through the noise with more meaningful measurement strategies and future-ready approaches to differentiation.You’ll learn: – How path modeling pinpoints the unique drivers of brand growth– The role of AI-powered analytics in reshaping measurement strategies– Real-world... [...]

For years, marketers were urged to choose between brand building and performance. But today’s most effective TV campaigns show that you can achieve both—by blending equity with activation, TV drives long-term growth while delivering immediate results.Adweek is hosting a webinar, ‘The Marketer’s Guide to TV’s Brand and Performance Power’ on Wednesday, October 15, 2025, at 1.00 pm ET.The Adweek team says, “Join Marketing Architects CEO Angela Voss and CMO Elena Jasper for a practical look at how leading brands are unlocking... [...]