Your Guide To Real-Time Bidding for Programmatic Ads

Programmatic ads automate the buying and placement of digital ads using AI and real-time bidding, ensuring precise targeting and cost efficiency. This data-driven approach maximizes ad performance by reaching the right audience at the right time across multiple platforms.HubSpot has published a guide to ‘Real-Time Bidding for Programmatic Ads’.Martina Bretous says, “In a traditional media buying process, the marketer has to buy ads manually.Let’s say I find a magazine that serves my buyer persona. I ask the magazine publisher for their media kit, I choose the ad dimensions... [...]