HubSpot has published an article answering the question, ‘Profound vs Scrunch AI for AEO: Which tool delivers better ROI?‘.The HubSpot team says, “As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen.As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI search engines in droves. Two platforms gaining... [...]