Best customer portal software tools for increasing customer retention [Guide]

Increasing customer retention is essential because loyal customers generate repeat business at a lower acquisition cost and often act as brand advocates. Strengthening retention also boosts long-term profitability by increasing customer lifetime value and stabilizing revenue growth.HubSpot has published a new guide, ‘Best customer portal software tools for increasing customer retention’.Rami El-Abidin says, “Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets,... [...]