SEJ Shares Tips For Running Competitor Campaigns In Paid Search

Monitoring competitor campaigns in paid search reveals their keyword strategies, ad messaging, and positioning. This insight helps businesses refine their own campaigns to stay competitive and capture more market share.Search Engine Journal contributor Tim Jensen has published an article featuring useful tips for running competitor campaigns in paid search.He says, “Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand name (that... [...]