The AI Search Playbook from Marketing Week and Google

AI Search in 2025 focuses on intent-driven, conversational results that combine text, voice, and visual understanding for more accurate answers. Businesses must optimize for structured data and high-quality, context-rich content to stay visible in AI-powered search ecosystems.Marketing Week, in partnership with Google, has published ‘The AI Search Playbook’.The MW team says, “The AI Search Playbook is a strategic guide to the biggest questions in AI-powered Search, and how brands and agencies can unlock growth together. As people ask more complex questions through... [...]